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GBS-CIDP Foundation
Digital Rebranding
Integrated Web 2.0 Presence (Website, Social Media & CRM)
Created in 1980, the Foundation started with 8 family members & friends of patients with rare the nerve disorders, GBS/CIDP. The founding members came together to create a support network as little information or education on the disorders were available at that time.
Today, it serves as an international non-profit organization of 30,000 members with 182 chapters in 33 countries, all of them dedicated to providing support and assistance to GBS/CIDP patients and their families. This support includes in-person patient visits, a broad virtual support network, education, research, and advocacy.
Company website (NOTE: Client maintains all website modifications & management internally since first year post launch.)
It was gratifying to help the GBS-CIDP organization ensure it’s longevity by aligning the non-profit’s business needs with their constituents’ online behaviors and expectations.
Brand Deliverables & Related Results:
- Performed, comprehensive research to scope Web 2.0 business growth opportunities
- Created & managed online advisory board increasing constituent & board buy-in & successful implementation
- Created, tested, launched & managed integrated website facilitating online donations increasing year-over-year growth
- Created, tested, launched & trained employee & volunteers to manage other integrated Web 2.0 components (accessible from central portal) including:
- Liaised closely with Executive Director, Board & Volunteers to ensure patient’s needs & brand experience remained primary focus throughout brand work
Contact us for more high-level examples including accomplishments against the strategic level plan. We’ll share what’s appropriate based on our client agreements focused on respecting client privacy.