Bing & MSN

Online Media Campaign Placement, Management & Optimization

Bing, known previously as Live Search, Windows Live Search, and MSN Search, is a web search engine (advertised as a “decision engine”) from Microsoft.

Bing was unveiled by Microsoft CEO Steve Ballmer in May, 2009, at the All Things Digital conference in San Diego, California, for release in that same year. As of February 2015, it is the second largest search engine in the US with a query volume at 19.8%, while Yahoo Search, which Bing powers, has 12.8%, while its competitor Google is at 64.5%

MSN.com is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 1995. It is the default home page of Internet Explorer, its original web browser.

Company websites: Bing & MSN.com.

Working through Microsoft Preferred Vendor, Vega Consulting, Querk provided staffing/consulting coverage for 2 key employees who were out on leave. Coverage included managing the On-net advertising which is 1 of the 3 key budgets for entire online media spend to promote both brands.

High-level Success Metrics & Results

• Owned, managed & optimized assigned Bing/MSN.com budgets ($4M & remnant valued at $40M) within Microsoft On-net media platform
• Managed internal & external vendors for all creative development, media placement, research & business analytics for reporting
• Managed large-scale media placement including Xbox & Kinect in-game ads & MSN.com home page takeovers
• Selected & packaged content featured as Spotlights on home page of MSN.com (exceeded goals by 40%)
• Exceeded all goals & related KPIs for On-Net Media for Bing/MSN.com brand awareness, engagement & migration

Contact us for work samples & high-level examples of accomplishments against strategic level goals. We’ll share what’s appropriate based on our client agreements focused on respecting client privacy.